AI Insights · Timothy · April 2025
Top Personal Finance Apps on Android in Kenya, Q1 2025
Explore the performance of the top personal finance apps on Android in Kenya during Q1 2025, with data insights from Sensor Tower.
In the first quarter of 2025, the personal finance app market in Kenya showed varied performance across different applications. Here’s a look at how the top five apps fared based on data from Sensor Tower.
YNAB experienced fluctuations in weekly revenue, starting at around $64 and peaking at $83 mid-February. Downloads saw a downward trend from 136 to 53 by the end of March. Active user numbers remained relatively stable, ranging from 145 to 171.
Splitwise saw weekly revenue stabilize around the mid-$40s, with a notable dip to $21 in early March. Downloads varied significantly, starting at 39 and ending with a spike to 82 at the quarter's close. Active users decreased from 199 to 140 over the quarter.
Wallet: Budget Expense Tracker maintained a steady revenue stream, peaking at $45 at the end of March. Downloads started strong at 295 and gradually decreased to 176. The app had a consistent active user base, maintaining around 500-600 users weekly.
Finary: Budget & Money Tracker showed consistent weekly revenue, with figures hovering around the mid-$20s. However, there were no downloads recorded during this period.
Mobills: Budget Planner maintained a modest revenue throughout, averaging in the mid-$20s. Active user numbers were low, starting at 8 and slightly decreasing to 5 by the end of the quarter.
These insights highlight the diverse landscape of personal finance apps in Kenya, with Sensor Tower providing further detailed analytics for deeper understanding.
